Brand Tip No. 01: Insert Yourself Into Trends

Let's get this series started. '100 things editors wish brands knew', starting with a topic every founder has to tackle...

Brand Tip No. 01: Insert Yourself Into Trends

Tie your product to a trend or news angle.

This is PR 101 for the true pros, but for brand founders and influencers doing your own press outreach, it may not be so obvious.